1968
PASSION
At 20 years of age, Lino Dainese and some friends went to London on a Vespa. It was then that he saw "ton up bikes" whose riders wore the first sets of leathers. Back in Italy, he decided to dedicate himself to designing and manufacturing protection for motorbike riders.
1971
THE IDEA TAKE SHAPE
The first drafts of the company logo were designed. The first logo featured a speed demon as a symbol of dynamism and rebellion.
1972
THE FIRST PRODUCT
Dainese was founded in Molvena (Vicenza), Italy. The first article Dainese produced was a pair of motocross trousers.
1974
COLLABORATION WITH RIDERS
Dainese introduces new cutting techniques for articles in cowhide with elastic inserts for improved comfort. It was also the year in which technical sponsorship took off for the first time. Dieter Braun became the first Dainese rider in the World Championship Series.
1979
THE FIRST BACK PROTECTOR IN HISTORY
The collaboration with Barry Sheene led to the creation of the first back protector designed by Marc Sadler.
