Dainese is at EICMA 2024,
from November 5 to 10 at Fiera Milano Rho.

The brands of the Dainese Group await you for an immersive experience to discover the latest innovations in the clothing, safety and design landscape for enthusiasts and riders.

PAV. 14 STAND E32

Discover the protection of the future at EICMA 2024.

It’s an unmissable event for discovering the latest developments from the Dainese, AGV, TCX and Momodesign world – exclusive product previews, special guests, installations and activations at the stand, engagement activities, gadgets and special prizes.

SMART AIR

For the first time, Dainese presents Smart Air, the revolutionary airbag system that integrates the most advanced D-air® airbag technology used in MotoGP™. It’s safe, versatile and intelligent. Come and try it. You can wear Smart Air, take part in airbag activation right at the Dainese stand and receive exclusive gadgets.


DISCOVER SMART AIR

2025 DAINESE TOURING COLLECTION

Advanced protection and optimal functionality for maximum safety and comfort in all conditions. On display at EICMA are the new garments in the Dainese touring collection.


DISCOVER THE TOURING COLLECTION

THE NEW AGV SPORTS TOURING HELMET

Available from the end of 2024 and previewed at EICMA with an exclusive unveiling, it’s the new AGV sports touring helmet! It’s tested for speed, designed for those who love exploring without limits

24/7 TCX COLLECTION

Come and discover the TCX 24/7 collection at the stand – motorcycle footwear designed to offer you maximum walking comfort and maximum riding protection. Same shoes, lots of possibilities.

They’re the motorcycle shoes you’ve been waiting for. At EICMA will be the 2025 Urban collection range from TCX, Ikasu 2 and Nalbak.

MOMODESIGN HELMETS AND APPAREL

Discover AERO, the urban helmet with a revolutionary design, created to take on the city on a motorcycle every day with style and safety. You can also admire the new, exclusive color palette of the iconic FGTR helmet and the new 2025 Momodesign clothing collection, for urban commuting.

Explore the calendar of scheduled activities – events, meet & greets, product testing and lots of news, day by day!

05/11

Toprak Razgatlıoğlu

06/11

Nicolò Bulega

08/11

Luca Marini

08/11

Andrea Iannone

09/11

Marco Bezzecchi

09/11

Sofia Goggia

BUY TICKETS FOR EICMA 2024

EICMA takes place in Milan and is one of the most prestigious international fairs dedicated to the motorcycle sector. It’s an iconic event that attracts an extraordinary number of exhibitors, visitors, operators and international media, becoming a reference point for motorcycle enthusiasts and professionals.


SHOP NOW