We face every challenge with the same determination as the athletes we protect. Like them, we aim to improve ourselves every day, through transparency, responsibility and respect.

The Code of Ethics and Conduct guides our actions – from the way we innovate to the corporate culture we foster. We believe in a work environment based on ethics, responsibility for human rights and the environment, in compliance with the laws of the countries. We pay particular attention to the protection of rights and equal opportunities, to respect the dignity of every person against any form of discrimination.

In our mission for safety, we believe in creating long-term value through innovation, the high quality of our products and their durability.

Our aim has always been to protect humans, and, as a result, we also seek to preserve as best we can the planet in which they live. We act with the goal of reducing and minimizing our impact.

We protect and promote everyone's diversity, enhancing human potential, united in communities geared toward overcoming individual limits and expressing one's best self.

"There's no better office than being in the mountains. The mountains are where I live my passion, so I can't help but be in love with them. We can still do something. I, in my own small way, try to be mindful every day. ​I value setting a good example because this means a lot to me. And just like skiing, to improve, we always start with small gestures. Everyone's contribution matters, and each of us must do their part."

"During the last 30 years of racing the safety of riders has become more and more the number one priority. Dainese crucially contributed since the '70s to this process, continuously innovating, inventing all of the protective gear that shortly became mandatory – a vital standard both on the racetrack and on the road. From the first ever back protector to the invention of the motorbike airbag system. I'm very proud of being part of this journey with Dainese, contributing through my entire career to test and improve protective technology to highest level."

"This is a challenge that involves all of humanity. We are putting the planet at risk. We need to reconsider our way of life and the impact our actions have on the environment and the oceans, and ensure that the markets also adapt to more sustainable lifestyles."

"We can feel that we are abusing our planet by a lot of consumption in many aspects. I definitely wish that a lot more people would realize that so that cycling could provide for future generations a better quality of life. Along with Dainese we're working to let people be safe and confident to ride, everyday, everywhere, in all conditions."