2006
SPARKS OF PASSION
Special helmets and suits were created by the Dainese R&D department for the “Sparks of Passion” event in which ice skaters played a key role in the magnificent choreography staged for the opening and closing ceremonies of the 20th Winter Olympic Games in Turin.
2007
AGV BACK IN ITALIAN HANDS
Dainese and AGV combined their efforts to provide the best possible head-to-toe protection for motorcyclists.
2007
D-AIR® RACING
During the Valencia Grand Prix, the Dainese R&D Department introduced D-air® racing in full active form. During a practice session, a fall by Simone Grotzky saw the first airbag deployment.
2007
I DAINESE ME
The “I Dainese Me” campaign is launched with Valentino Rossi and Carolina Kostner presenting the Dainese brand values to the public.
2007
35TH
Open Day: more than 1300 fans attended the west Vicenza event to celebrate the company's 35th anniversary.
2008
VALE FOR PRESIDENT
Lino Dainese, the founder and former president of Dainese S.P.A., named Valentino Rossi honorary president of AGV, the historical italian helmet company that Dainese took over in 2007.
2009
DAINESE AND AGV WIN WITH ROSSI FOR THE NINTH TIME
Valentino Rossi wins his ninth world title, his seventh in MotoGP™. A motorcycling legend written with the safety of Dainese and AGV protection.
2009
NEW GRAPHICS LANGUAGE
Dainese presented the tattoo suit for the 2009 season. This suit spoke a new language of ancient symbols and of warrior values from times long gone.
2010
PROTECTION ON DISPLAY
Dainese presented the à toute épreuve exhibition at the Cité des Sciences et de l’Industrie in Paris. The exhibition told the story of protection for men from its very origins to the most innovative technologies.
