WE'VE BEEN MAKING THE HISTORY OF PROTECTION SINCE 1972 TO MAKE A BRIGHTER FUTURE POSSIBLE.
Innovating to enhance performance. Always protecting humans by creating the ultimate safety wearable technology through which to dare and push everyone's limits.
In our mission for safety, we believe in creating long-term value through innovation, the high quality of our products and their durability combined with responsible and efficient use of resources.
We protect and promote everyone's diversity, enhancing human potential, united in communities geared toward overcoming individual limits and expressing one's best self.
Our aim has always been to protect humans, and, as a result, we also seek to preserve as best we can the planet in which they live. We act with the goal of reducing and minimizing our impact, building a sustainable and responsible environment, together.
"There's no better office than being in the mountains. The mountains are where I live my passion, so I can't help but be in love with them. We can still do something. I, in my own small way, try to be mindful every day.
I value setting a good example because this means a lot to me. And just like skiing, to improve, we always start with small gestures. Everyone's contribution matters, and each of us must do their part."
Sofia Goggia
"During the last 30 years of racing the safety of riders has become more and more the number one priority. Dainese crucially contributed since the '70s to this process, continuously innovating, inventing all of the protective gear that shortly became mandatory – a vital standard both on the racetrack and on the road. From the first ever back protector to the invention of the motorbike airbag system. I'm very proud of being part of this journey with Dainese, contributing through my entire career to test and improve protective technology to highest level."
Valentino Rossi
"This is a challenge that involves all of humanity. We are putting the planet at risk. We need to reconsider our way of life and the impact our actions have on the environment and the oceans, and ensure that the markets also adapt to more sustainable lifestyles."
Max Sirena
"We can feel that we are abusing our planet by a lot of consumption in many aspects. I definitely wish that a lot more people would realize that so that cycling could provide for future generations a better quality of life. Along with Dainese we're working to let people be safe and confident to ride, everyday, everywhere, in all conditions."
Fabien Barel
Dainese is partnering with Vibram in the “Repair If You Care” initiative, a campaign promoting the resoling of shoes to extend their life cycle and therefore preserve their soles and history, with the aim of engendering a sustainable and responsible re-use attitude.
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